Traction Science

🤖 Data isn't truth. It's a lens

You ran the experiment, celebrated the results, and still built the wrong thing. Whoops! Let's talk about how to interpret what your data actually mean…

Sep 17 •

Great experiment design. Terrible execution.

You nailed the hypothesis and test type. Then you winged the copy, sent generic emails, and got garbage data. Here's how AI fixes execution. (Part 4 of…

Sep 10 •

Your experiment is lying to you

If your test can’t fail or doesn’t match your risk, the results don’t matter — you’re just burning time. (Part 3 of the Traction Science Series)

Aug 31 •

You need a hypothesis, not a hunch

If you’re not testing a falsifiable claim, you’re just poking around in the dark. Let’s fix that. (Part 2 of the Traction Science Series)

Aug 5 •

Are you testing the wrong thing?

There’s always one assumption holding your startup hostage. Here’s how to find it — and use AI to break it wide open. (Part 1 of the Traction Science…

Jul 29 •

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